I am also the editor of the Digital Parenting website and I have developed copy for apps, banners, infographics, advertorials and other materials.
Working with the Tesco product team, digital studio ustwo and parenting advisors at Parent Zone, I wrote the copy for three apps on Tesco’s family-friendly hudl2 tablet.
The Child Safety app was particularly well-received for giving parents clear and informative content.
Skimlinks award entries
Skimlinks, the leading content monetisation platform for digital publishers, hired me to help develop entries for various UK industry award schemes.
The company won two New Media Age Effectiveness Awards and CEO Alicia Navarro was a finalist in the 'Entrepreneur of the Year' category at the National Business Awards.
LICKALIX PR campaign
I worked with LICKALIX, a London-based startup that hand makes healthy and natural ice lollies, to raise the brand's profile in the media.
LICKALIX was featured in MailOnline, Red, Zagat, Thrillist and a number of other publications and blogs.
I managed communications activity across various parts of the AOL UK business, with a focus on public policy, CSR, online advertising and customer communications.
Content creation was a major part of my role and included the development of booklets, speeches, online ads, press materials, intranet articles and case studies.
Website & social media
I was commissioned by a consortium of high-profile digital companies, including Facebook, Google, Microsoft and Vodafone, to develop the content plan and write all the copy for the Teachtoday website. I also managed the website and social media channels for several years.