Vicky Prior, Founder, Utter Content Creation
I write and edit copy – everything from UX microcopy for apps to entire websites and magazines – and also provide communications and tone of voice consultancy.
Having started my career in technology PR, I’ve produced content for a number of leading digital brands including AOL, Monster, Skimlinks, Vodafone, Zendesk and Yubo and written about digital issues for The Guardian website. My portfolio also includes the not-for-profit, FMCG, travel and automotive sectors, HR organisations, industry consortiums and regeneration agencies.
I work closely with designers, developers, SEO and UX experts and specialist agencies to create powerful content and a positive user experience. Having worked in the Communications team at AOL and agency-side at Brodeur Worldwide (now called Ketchum Pleon), I understand where content fits in the broader PR and marketing strategy.
You can find examples of my work for Vodafone, Tesco, Unicef and Yubo on this website. This is only a taster and I’m happy to share other work with potential clients, unless I was hired as a ghost writer or I signed a confidentiality agreement.
I was shortlisted for the PRCA's Freelancer of the Year Award in 2011.